Customers are not simply a means for Atomy—they are the ultimate goal. The "Philosophy of Cow vs. Baby" best describes Atomy's mindset toward our customers. The reason people tend cows is not for the cows' sake, but for the purpose of obtaining milk. However, when a parent cares for their baby, it is for the baby's own well-being; they do not expect anything in return. Likewise, we hope to go beyond just satisfying our customers to helping them succeed for their own good. We want them to achieve success as consumers and/or business owners through Atomy.

Atomy aims to become a world distribution hub—the central unit of a distribution network. To achieve this goal, Atomy is creating a competitive advantage by enabling a direct and effective connection between manufacturers and consumers worldwide. Our Global Sourcing Global Sales (GSGS) strategy will help us seek out high-quality products that meet our Absolute Quality Absolute Price standard and offer them to consumers globally.

Atomy aims to be a Premier Company—the best of the best. "Honesty and Goodness is the Best Strategy" is a philosophy that describes our corporate values. We want our employees to always be honest and loyal to our members as providers of quality products at reasonable prices, and we will continue to develop programs to foster creative individuals who will produce added value based on solid conscientious and moral standards.

Cultural Principles of Atomy for Aspiring Toward a Top-notch Company beyond First-class

01. Principle-oriented culture
Principle-oriented culture seeks to benefit every constituent of our society.

02. Culture of mutual growth and cooperation
The culture of mutual growth and cooperation is about a company growing together with everybody.

03. Culture of sharing
Lastly, the culture of Sharing is about loving and caring for all people around the world.

We are sure that our three cultures form a solid foundation that will ensure our success for the next 100 years.

Atomy aims to be a "small but big" company. We are not preoccupied with our size or wealth, but with the establishment of a rock-solid and sturdy infrastructure, which echoes our founding principle of Continuity. We need "precise management" to eliminate unnecessary expenses and pay careful attention to detail. Our "big company" mindset encourages customers to succeed big, ensures that employees feel big happiness, and gives back to society in a big way.

Being(Continuity) is every enterprise's primary goal and the most important social responsibility. Atomy's employees, members, customers, partners and even local communities are all connected like parts of a living organism. Everyone is needed in our mission to make a better world, and Atomy must continue to survive to carry out the task. We put forth a lot of effort to endure; from reducing costs to enhancing business viability.

Cost Management

• Strict Management of Product Cost
• Stable Financial Management based on Zero-Debt Policy
• Low Level of Fixed Cost based on Pipeline Theory

Operations Management

• Honesty in Management
• Transparency in Management
• Abiding by Principles = Core Value of Managerial Problem Solving

Human Resources Management

• Foster Creativity in HR Management

Although Continuity is the company's top priority, added value can be generated through growth. The most crucial factor in Atomy's growth is Speed, but Speed is not just how fast we are moving, but also in what direction. When we say Speed is important in our growth, it means that we should be moving at a quick pace in the right direction.

Speed of Adaptation
Industry 4.0 has a greater and wider impact on the society at large than any previous industrial revolution. In response to recent trends, Atomy will take all measures necessary to keep pace in an era of rapid change.

Speed of Information
Sharing accurate information quickly is of great importance to Atomy. But when passed from person to person, information can be modified along the way. Atomy aims to transfer accurate information to multiple destinations simultaneously without altering the original message.

Speed of Business Expansion
Atomy expects the business of our members to expand exponentially based on the concept of multiplication. Our Success System is designed to support rapid business expansion. With an understanding of our system, Atomy members can work together with others to thrive in their businesses which would otherwise be difficult to achieve alone.

Atomy seeks to fulfill social responsibility through the balanced distribution of wealth. This includes the concept of fairness, as we believe balance and fairness will optimize the utilization of limited resources and lead to greater wealth for all. The value of Atomy is not only created by our members, but by our partnering companies, consumers, and the greater society through direct and indirect interactions with the company. Atomy strives to provide better quality products at more reasonable prices for our consumers and returns the profits back to them. We are also involved in many social contribution activities for the betterment of society. The fair and balanced distribution of our earnings secures our loyal customer base and ensures the sustainable growth of Atomy. In this respect, Atomy's way of distribution is similar to the nature of the investment.

People are the most precious beings. We were created in God's image and should never be used as a means to an end but should be the final purpose. We should always be considered valuable.

The most accurate way to predict the future is to plan for it ourselves. We must take this initiative in our own thinking so that we may be in charge of our own future.

It is not difficult to have faith in the things that are visible, but the faith we pursue is believing in things we cannot see. This genuine faith in an unseen vision has the power to inspire action toward a desirable future.

Humility is the most valuable virtue. Our thoughts should reach to the sky, but our feet should remain on the ground. If we can remain humble even after achieving our goals, we will earn the respect of others.